Mitsubishi Motors Corporation recognises that the protection of the global environment is a priority for all humanity.

We’re fully committed to reducing the environmental impact at each stage of our vehicles’ life cycles. That begins at the drawing board, continues throughout production, its use by the customer and beyond its working life.

We also see the bigger picture when we conduct business and constantly work to shrink the environmental footprint left by all our activities from development, procurement, production, sales and aftersales servicing of vehicles.

Mitsubishi Motors’ Environment Initiative Programme (EIP) 2010 is a four-year plan for the direction of our environmental policy. Published in 2006, it follows on from the Environment Sustainability Plan (ESP), which ran from 2002-05.

The primary focus of ESP was to achieve:

• Better fuel economy
• Lower emissions
• Environmentally responsible manufacturing processes

EIP 2010 expands upon and clarifies these objectives, laying down four spheres of action:

• Environmental management
• Prevention of global warming
• Reduction of hazardous materials
• Recycling and resource conservation

This programme reflects the requirements of the 2005 Kyoto Protocol, of which New Zealand is a signatory, and other increasingly stringent regulations and legislation introduced in Japan, North America, Europe, New Zealand and Australia.

• Download Mitsubishi's 2008 Social and Environmental Report (PDF, 4MB)

"Driving pleasure, safety and environmental reponsibility – these are concepts we aim to build into our cars.

We will continue to fulfil our responsibility to the environment in a whole host of ways. Our initiatives will encompass not only the development and popularisation of environmentally friendly technologies but also the reduction of environmental impact in all our business activities."

Osamu Masuko, President Mitsubishi Motors Corporation